Thanks to David Gurteen for pointing me to an older blog post of him, and to a newer blog post of Steve Denning (the “story telling” guru), who is talking about the same issue: the language used in HR Departments to describe people: Human Resources, or Human Capital, or Talents, and how this affects the management style.
Bottom line: inspire people to accomplish work that delights customers, instead of viewing people as things to manage.
Arnold